EDITORIAL CALENDAR

Canadian PowerSport Trade is published six times per year. Each issue of the CPT is packed with new product news, dealer features, industry statistics and other information to stay ahead in a competitive marketplace. When you need dealer information and news you can rely on CPT, the industry leader!

Jan/Feb 2008

• The “Made in China” Syndrome
• Girl Power: Selling to Women Riders
• Dealer Profile
• Indy Dealer Expo Preview

Market Spotlight:
On The Road – V-Twin
In the Dirt – ATV

Ad Booking Deadline: Dec. 7, 2008

Mar/Apr 2008

• Dealer Technology
• Leveraging the Internet
• Smart Marketing 1- Understanding Your Market

Market Spotlight:
On the Road – Sport Bikes
In the Dirt – Dirt Bikes

Ad Booking Deadline: Feb. 6, 2008

May/June 2008

• Dealer Profile
• Facing Off with the Box Boxes
• Getting the Most from Your Service and Parts Department

Market Spotlight:
On the Road – Cruising and Touring
In the Dirt – ATV and Go Cart
On the Water – Personal Watercraft

Ad Booking Deadline: Apr. 5, 2008

Jul/Aug 2008

• Buying Trends
• The Scooter Market – The Comeback
• Marketing 2 – Leveraging the Biker Community

Market Spotlight:
On the Road – Scooters
In the Dirt – ATV Utility Accessories

Ad Booking Deadline: Jun. 8, 2008

Sept/Oct 2008

• 2007 Buyers Guide
• Stocking for the Holidays – Protective Gear, Body Amour, and Apparel
• Staffing – Good People, Good Business

Market Spotlight:
On the Road – V-Twin Parts and Accessories
In the Dirt – Extreme Accessories
On the Snow – Snowmobiles

Ad Booking Deadline: Aug. 10, 2008

Nov/Dec 2008

• Hardcore All-Weather Riders
• Dealer Profile
• Cashing in on Cool

Market Spotlight:
On the Road – Parts and Accessories
In the Dirt – Parts and Accessories

Ad Booking Deadline: Oct. 12, 2008

Editorial Schedule may be subject to change without notice.